Idents: A sonic identification or label of a specific brand, device, tv channel/ program, etc. They typically last for about 10 – 20 seconds and are a clever device for marketing products as these ‘audio logos’ are recognised globally, despite differences in language. Some of the most famous idents are that of Brian Eno’s idents for Microsoft.
The link above is a short clip of audio I composed in Ableton a while back. Struggling to describe it’s nature to others I kept on referring to it as ‘introductory cinema music,’ yet after having learnt about sonic branding, ‘Ident’ seems like a much more fitting name.